What the Hell Is Going on with Youtube


Since its creation, YouTube has grown into one of the most popular and used platforms on the internet. Millions of people upload and watch videos every day, making it a vital part of many people’s online lives. However, as YouTube has evolved, the platform’s potential implications too.

YouTube is now an integral part of many people’s daily routines, for starters. For those who rely on it for entertainment, educational purposes, or to connect with friends and family, it’s essential. In addition to this widespread use, YouTube is also being increasingly used to source news and information. With channels like The Washington Post using YouTube video content to supplement their print editions, the platform is becoming even more important in informing people about current events. 

Monetization: Impact of ad-apocalypse on content creators

As the ad-apocalypse continues, content creators are feeling the pressure. With fewer ads being shown and more people turning to adblockers, revenue is dwindling for many. However, there are ways for content creators to make money even with less advertising. Here are six tips for monetization:

1. Create premium content: If you can create high-quality content worth paying for, viewers will be more likely to pay you for it. This means creating informative or entertaining videos rather than just selling advertisements.

2. Offer services: If you have expertise or knowledge that other people might want access to, consider charging for services such as coaching or consulting. Alternatively, offer subscription boxes full of goodies like cookbooks or e-courses.

Copyright: the rise of copyright strikes and demonetization

Copyright strikes and demonetization are both methods used by copyright holders to enforce their rights. Copyright holders can send “copyright strikes” to customers who they believe infringe on their copyrights. If a customer receives three copyright strikes in a certain period, the account may be blocked from using the service. Copyright holders can also attempt to suspend or terminate user accounts believed to be engaging in piracy behavior. Demonetization involves taking money away from users who are suspected of pirating content. This can be done by removing access to premium features or content or charging users more for access. 

Community: the decreasing interaction between viewers and creators

Since the dawn of television, people have been glued to their screens, searching for entertainment. With so many channels to choose from, it’s no wonder that viewership has decreased significantly between viewers and creators. A study done by the Pew Research Center found that in 1995, 75% of American adults watched video content created by others. However, in 2017 that number had dwindled to just 32%. This decrease is primarily due to the rise of platforms like YouTube and Netflix, which allow viewers to watch content without interacting with creators. Additionally, social media platforms like Instagram and Facebook have made it easier for viewers to share videos they’ve seen without leaving a comment or rating them. This has led to less feedback being given to creators, ultimately leading to a decline in quality videos. 

Algorithms: how they’re impacting the visibility of videos

As algorithms play an increasing role in video search, visibility for videos is becoming a more critical issue. Algorithms can help determine which videos are shown in search results and affect how long a video is displayed before being removed. To ensure that the visibility of videos remains high, video publishers and advertisers need to be aware of the algorithm changes and how they will impact their content. 

Future: what could happen to youtube in the future 

YouTube is a website where users can upload, view, and share videos. It began as a video-sharing site in 2005 and has since become one of the most popular websites on the internet. In the future, there will be many possibilities for YouTube.

One possibility is that YouTube could become more centralized. This would mean that a single company or organization would control YouTube. This could happen if Google bought YouTube or if YouTube decided to create its platform. Centralization could also lead to less freedom for users on YouTube, as the site may be censored or changed in ways that users don’t like.

Another possibility is that YouTube could break down barriers between television and the internet. This would mean that more TV shows and movies would be available online for streaming rather than being exclusive to television networks. 


There is something fundamentally wrong with YouTube. The platform is too centralized, and it’s become a tool used to promote propaganda instead of informing. This is particularly evident in the videos promoting conspiracies and fake news, which have increased on the platform. YouTube needs to be more transparent about how its algorithm works, and it needs to take more steps to prevent misleading information from spreading. 

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